For students curious about careers in marketing, advertising, public relations, and communications.
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The Vault Guides to Jobs series provides essential information about key careers and industries, with an emphasis on preparing for a career and getting your foot in the door. Each volume is loaded with up-to-date information on industry trends, employment …
The Vault Guides to Jobs series provides essential information about key careers and industries, with an emphasis on preparing for a career and getting your foot in the door. Each volume is loaded with up-to-date information on industry trends, employment …
Often associated with buzz words, such as ‘image’ and ‘spin,’ the nearly $16 billion dollar public relations industry specializes in packaging information and delivering it to specific target audiences while showing its clients—whether they are brands, corporations, or individuals—in the …
When a company considers trying something new, it turns to market researchers to help determine how well the change will go over with consumers. Market research analysts examine the buying habits, wants, needs, and preferences of consumers to recommend ways …
Total advertising spending in the United States reached upward of $171 billion in 2013, according to eMarketer, continuing a spending rise since the Great Recession. Despite setbacks to traditional media—newspapers, radio, and television—digital advertising is booming and reshaping the industry. …
